In your pitch presentation and business plan, it’s important to describe your sales and marketing strategy--or in other words, your go-to-market strategy.
In particular, what is your channel to the customer? Are you selling direct, indirect, through Original Equipment Manufacturers (OEMs) or channel partners? Are you franchising or granting licenses?
Entrepreneurs should also explain why that model was chosen over others and demonstrate how leads are generated and converted into buying customers.
Best regards,
Hall T.
