Readers receive hundreds
of emails every day. How do you make
sure a reader opens your email? Here are
5 techniques to make sure your email gets read:
1.Make the subject line intriguing and provocative. Make it short – no more than 30 letters or 6
to 10 words. Tell the reader what they
are going to learn in a short amount of time.
2.Use numbers – numbers show specificity which
comes across as concrete and definitive.
3.Use the person’s name -- make it a person to
person to communication. Avoid the use
of Mr, Investor, All, or other generic terms.
4.Use your name in the ‘from’ line -- it should
come from you and not your company. Ideally,
they should recognize your name and know who you are.
5.Use an easy to read font in text layout -- avoid
brochure style emails as it looks like it was generated from a corporate
marketing machine. In preview mode the reader will judge the email by its
format and length. Using bullet points
will make it faster to read.
The key is to offer a
great deal of value in a minimum amount of time. I’ve scanned longer articles looking for the
core concept and then passed on reading the article when I couldn’t find it. Make your message easy to find and you’ll
gain more readers.