Jessica Shortall talks about Texas Competes and LGBT Issues in Entrepreneurship
Where
are you from originally?
I
grew up in northern New Jersey, in a tiny town called Chester.
What
university did you go to?
I
did my undergraduate degree in art history at Wake Forest University in North
Carolina, and my MBA at Oxford University in the UK, with a focus on social
entrepreneurship.
What
brought you to North Texas?
Family
and opportunity. My husband and I spent six years in Austin. We moved to Dallas
in 2014 to bring our family (we have two small children) closer to his family.
We also wanted a bigger market for him to grow his architectural practice.
What
is your group’s mission?
Texas
Competes is the first statewide coalition making the economic case for Texas to
become welcoming and inclusive to lesbian, gay, bisexual, and transgender
(LGBT) people. We exist to give voice to the competitive interests of
businesses and economic development leaders in the areas of talent,
entrepreneurship, corporate relocation, and travel and tourism. All of these
pillars of economic competitiveness are being influenced by state brands on
LGBT issue.
What
need does it fulfill?
In
2015 and beyond, we are seeing talented workers, entrepreneurs, corporations,
and conventions make decisions – decisions that have real economic impact –
based on how states, municipalities, and workplaces treat LGBT people. We’ve
seen it play out in Indiana and Arizona and Louisiana, where anti-LGBT
legislation resulted in economic fallout to the tune of hundreds of millions of
dollars. We hear it from HR leaders – that they feel a competitive disadvantage
for the best talent, because Millennials in particular – gay and straight – are
making decisions about where to live and work in part based on how LGBT people
are treated. We see the data, too. As just one example: Millennials will be 75%
of the American workforce by 2030, and 79% of non-LGBT Millennials want
employment non-discrimination for LGBT workers. More than 70% of them favor
marriage equality. The Detroit Chamber of Commerce found that 40% of Michigan
college grads are leaving the state, and 38% of this “brain drain” is going to
more LGBT-friendly areas. This group of people is making real economic
decisions based on how LGBT people are treated, and that decision-making process
matters to business competitiveness.
There
is real, data-driven economic interest here, and it has too often gotten lost
in the very emotional language more typical to LGBT issues. Businesses have the
right and responsibility to protect their own competitive advantage. The Texas
Competes pledge, which does not cost anything and does not require businesses
to actively lobby, creates a unified business voice on this topic. As of June
2015, more than 320 Texas businesses, including 18 Fortune 500 companies, dozens
of start-ups and venture-backed firms, and several chambers of commerce have
signed the pledge.
What
exactly does it bring to startups?
The
Texas Competes pledge provides entrepreneurs with a voice to protect their own
competitiveness in the war for talent and resources. When businesses large and
small speak up on this issue in terms of economic growth, lawmakers pay
attention. We saw more than 20 anti-LGBT bills die in the 2015 Texas
legislative session – more than in any session in any state in U.S. history.
Most lege-watchers credit the business voices on LGBT issues for this historic
shift – examples in the press include http://www.cnbc.com/id/102726428
and http://www.huffingtonpost.com/tyler-curry/the-free-market-economics-of-lgbt-equality-in-texas_b_7497020.html.
Businesses have the power to shift Texas’ brand on this issue – and that will
translate directly into greater competitiveness to lure the very best people to
the state.
What
type of startup would benefit from your group?
Any
startup that wants to be able to recruit the best talent to live and work in
the state would benefit from adding its voice to the Texas Competes coalition,
via our pledge at www.texascompetes.org.
It’s free. It takes about a minute. And it is changing the way LGBT issues are
viewed in this state, in a massive way.
What
was the most challenging aspect of starting up the initiative?
The
most challenging aspect of getting going was the “this is Texas” perception.
Our core group of entrepreneurs and business executives, who drafted the
pledge, were told again and again that “this is Texas” and such an initiative
would never get off the ground. What we found, in fact, was a deep and wide
desire to speak up on this issue, and many concerns that Texas’ anti-LGBT brand
would be a competitive risk going forward. We have seen incredible appetite
from among the business community!
What
advice do you have for entrepreneurs?
I
have always defined entrepreneurship as punching above one’s weight: figuring
out how to leverage limited resources into much bigger aims, appearing bigger
than one is (also known as “fake it till you make it”), and laying intelligent
groundwork, systems, and operations for the toughest challenge of all: growth
beyond one’s wildest expectations.
What
local-based resource have you found to be the most helpful and why?
Our Texas Competes mission and pledge have traveled the
fastest and widest via nodes and networks. Chambers of Commerce sharing what we
do with their membership, incubators and investors sharing with their startups,
individual business leaders sharing with their industry or business
associations. We would welcome your readers doing the same – sharing www.texascompetes.org with nodes and
networks that can exponentially increase the awareness of this opportunity in
every corner of the state. You can also find us on social at www.facebook.com/texascompetes
and @txcompetes on twitter!
