Chris Camillo Talks about His Startups and the Crowdfunding Conference in Austin
Where
are you from originally?
I
moved to Texas from NY at age 14
What
university did you go to?
What
is the idea behind your startup?
In
early 2007, I invested $20k in the stock market, and in just over 3 years grew
it to more than $2mm. My investing methodology is based simply on my ability to
leverage physical and online networks to indentify trends faster than Wall
Street. I’m not a stockbroker, financial analyst, nor hedge fund manager – yet
in 2010 I became one of the world’s top ranked self-directed investors and was
offered a publishing deal by MacMillan St. martin’s press to write an
investment book. It’s called Laughing at
Wall Street (laughingatwallstreet.com).
Beyond
my investments in publicly traded companies, I have made a career of bringing
new business concepts to market – most recently:
eCarList
- an 80 employee automotive software and interactive marketing company that was
sold in 2011 to publicly traded DealerTrack Inc. for $48mm. Launched in 2006
with 3 employees and $250k start-up capital. (I served as the company’s sole
investor, Senior Partner, and COO)
TrueLinkswear
– In just 2 years has evolved from a novel idea to one of the fastest growth
golf shoe companies in North America- and in 2012 became the first shoe to run
a marathon and win a PGA TOUR event in the same day. Launched in 2010 with
$350k of start-up capital and virtually no marketing budget. (I served as lead
seed round investor and active adviser to the company’s founders)
What
need does it fulfill?
eCarList
provides a SAAS platform for car dealers to manage and market their inventory
more efficiently online. True Linkswear
provides golfers with the ability to “feel the course” with a minimalist, super
comfortable on-course / off-course golf shoe.
Kind of what like what Vibram 5 finger shoes did for running.
What
was the most challenging aspect of starting up?
Recruiting
talent. As a bootstrap entrepreneur on a
constrained budget your livelihood is dependent upon your ability to identify,
recruit, and retain top talent – often at below market wages. This quickly becomes a game of trade
offs. If successful, your staff’s
resourcefulness, hunger to win, and commitment to your company’s mission more
than compensates for their lack experience.
What
is the next step for you and your business?
When
looking into the future I see no bigger investment opportunity then the
crowd-vetted deal-flow that will result from the legalization of crowdfund
investing. My endeavor for 2013 is the production of Crowd of Angels - a
documentary film following a small, scrappy group of ordinary Americans who,
through collaboration and shared hope, successfully get one of the most
important pieces of financial legislation in a century signed into law. Their
efforts ignite a cultural crowdfunding movement of innovation that is
energizing ordinary people of all socio-economic backgrounds and ethnicities to
follow their dreams, and to join others that they believe in.
I am
a founding board member of the Crowdfunding Professional Association (CFPA) and
recently became the Investment Subcommittee Co-Chair for the Crowdfund
Intermediary Regulatory Advocates (CIFRA) where I will be working with the Securities
& Exchange Commission (SEC), the Financial Industry Regulatory Authority
(FINRA), and other affected governmental and quasi-governmental entities to
help establish industry standards and best practices for crowdfunding.
At
the moment I am most excited about Crowdfund Texas, a conference I am hosting
in partnership with the CFPA and Startup Texas this January 8th in Austin.
Crowdfund Texas (crowdfundtx.com) is a premier crowdfunding conference showcasing
America's most knowledgeable crowdfunding subject matter experts.
What
advice do you have for entrepreneurs?
Stay focused on building the
best possible product/service/company for your target customers. If you get that part right, all the other
pieces (including your funding and exit strategy) will come together.
Deep pocketed, established
competitors should never discourage you or overly influence your company’s
roadmap. Those companies who keep you up
at night would likely pay unimaginable sums to possess your company’s agility,
culture, and freedom to think differently.
Embrace your innate advantages as the nimble underdog and you very well
might end up on the receiving end of a buyout offer from one of those mammoth
sized competitors you once feared.
What resource have you found to be the most helpful and why?
Google. I recently learned that Angel investors who
conduct 20 hours of due diligence can expect an ROI of 1.1X while those that
conduct 60 hours of due diligence can expect an ROI of 7X. If a future prospective investor will spend
60 hours researching your business how much time should you spend doing the
same before launching your venture? I recently
spent nearly 100 hours conducting Internet research on a new venture of mine before
ultimately deciding to go another direction.
What might seem to some like a lot of work prevented me from starting
what would have been a dead-end venture that could have tied me and my capital
up for years.