Pawan Gupta talks about Point-AB
Where are you from
originally?
From
India however, I have spent most of my life in US, so this is home.
What university did you go
to?
I
did my engineering at IIT in India and UCLA followed by MBA at Pepperdine University,
CA.
What is the idea behind your
startup?
I
have seen so many companies and products fail because the team gets too close
to the idea and stops seeing the reality and/or does not plan well. It’s sad to
see so many good ideas and products never make it. Just imagine what it would
add to our life and economy if they were done right.
We
help companies to hit the bull’s-eye.
I am
fortunate to have worked at large companies like Microsoft, Citicorp, and
Toshiba as well as Start-ups where I learned about strategy and planning. Business
is like playing chess; you have to plan ahead and make several right moves or
you lose. You have to get several things right: the product, pricing, go-to
market plan, channel, partners, raising money etc.
We help companies to do this
right.
What need does it fulfill?
Risk
management; one of the biggest and most important aspects of running a company
or team is to manage the risk well. Risk management is generally associated
with financial management however, even bigger contributor to risk management
is having the business, product, go-to market strategy right.
Since
most entrepreneurs and product leaders get too close to their idea to see the
reality as it is or in case of a first time entrepreneur, he/she has never done
it before and lacks the seasoning of experience. They are too close to the
problem or are emotionally invested in their idea. We help them to clear the
fog, sort out the issues, and zero-in on the target – to see around the corners
and discover ways of solving the toughest problems.
We
work very closely with the client and give them full undivided attention.
What exactly does it do?
We
can think of it in two categories.
First,
we help to build a sound strategy for the business, product, or go-to market.
This involves one or more of the following: analyzing the market, trends,
product roadmap, company data, company goals, competitive scenario and coming
up with a strategy.
Second,
we offer workshops in Presentation Skills, Business-to-Business Sales Skills,
and Managerial Skills. Having a solid strategy or roadmap is important however
having the ability to communicate and execute it is even more important.
Who is it for?
Consulting
Services are for funded startups or large companies.
The
workshops are for any size companies as well as individuals.
Our
presentation skills workshop, The Art and Science of Presentations, is the most
popular one and we have had 100% success rate with it. Communication skills are
critical for everyone – if you cannot get your idea across, it has little
value.
Warren
Buffet once said, “If you improve your
communication skills, I will guarantee you that you will earn 50% more money
over your lifetime.”
What was the most challenging
aspect of starting up?
Giving
up the comfortable corporate life. Once you decide you are going to do it, you
kind of get in to the swing of things. From there on it is persistence to make
it happen.
What is the next step for you
and your business?
All
my engagements have been by referral. I am new in Austin, so getting to know
people and getting those first engagements is important. Although, I have to
say, the people in Austin are just wonderful – it’s easy to talk to them and
they are so willing to help.
My
way of doing business is to spend at least 2-4 hours with a prospect before
agreeing to take up the assignment. This allows both sides to evaluate each
other. If I cannot do the job, I let them know and try to refer someone else.
What advice do you have for
entrepreneurs?
Starting
a company is the most exciting and fulfilling career experience one can have.
It is tough and you got to be a bit crazy because it is amazingly hard work.
The
most important thing is to keep it simple! Make sure the market is ready for
consuming your product or service. Many times companies fail because they are far
ahead of the times.
Don’t
be shy to trade equity for money. Money makes money. The market gives you no
points for being ultra-brave to pull it off on your own. Once you have an idea, know that there are
lots of others who are also pursuing it. In that regard test the product often at
interim stages to make sure you are hitting the mark? Know one thing that your
products are going to be quite different than what you started with, so be
ready to adjust.
Finally,
investors care about only two things: (i) how much money they will make and (ii) how much risk are they taking by giving you the money. If you can address these two
satisfactorily, you’ll walk away with their money.
What resource have you found to
be the most helpful and why?
Relationships.
If you plan to start a company, get out and make friends; get yourself
introduced to people in power and who can help you. This work starts way early.
If you haven’t started, get started.
There
are organizations like TEXNetworks and TiE that are great places to meet like
minded people including investors, lawyers, bankers, potential partners and
employees. I am new to Capital Factory but I attended one of their events and
they seem like a great organization to join as well. Investors, lawyers,
bankers, partners, future employees, etc. are the people you will need to be
successful.