Jan Wagner of Yello Dyno Talks about the rise of Child Predators in our society, how to teach children to protect themselves, and the next stage for her company.
What is Yello Dyno?
It’s a proven, research-based program for protecting kids against child predators. We’ve reached over 3 million kids, and in Texas over 500,000 kids are taught the lessons each year. It focuses on the 4 to 12 year olds. Child Predators is a key topic today. In our society now, child predators are our modern Al Capones. Since we can’t catch Al Qaeda, we pick someone we can and that focus is on child predators. Since a third of Americans have been through some level of victimization, it’s clear they are going to protect their kids. In Jan’s workshops she reinforces what has been seen on Datelines “To Catch a Predator”, that the Internet is literally creating child predators.
What does the program teach children?
How to recognize and protect themselves from “Tricky People”. It’s not what people look like, their age, or if you know them – it’s what they ask you TO DO that matters. (Children learn to recognize deceptive behavior patterns.)
What is the background to the company?
I founded this company 20 years ago. Our revenues are under $500K per year. Our focus has been on research and development for the past few years. I’m currently looking for someone to take the next round of products to the market. In the mid 1990s NEST Entertainment licensed the rights to take Yello Dyno to the market. They put $1.8M into development back then. In 2000 they crashed in the Dot Bomb. During the 1990s we had franchisees who merged with the NEST Party Plan system. So when NEST went under we lost most of them. We were able to get the rights back to the property. Over the next seven years, I did this part time. We have one key Yello Dyno Director, a former franchisee, in New York who does around $500K a year in revenue.
What are you raising money for?
Our five years of independent research is completed and validated the exceptional effectiveness of the program. This research uniquely qualifies us in personal safety for children. We are ready to launch the products, curricula and training through a national marketing campaign. We also are ready to market to publishers and media the content for two new books for adults and a book and television series for children. Our well-established courses are ready to translate for the online Yello Dyno University to meet state and federal training mandates.
How many employees work at Yello Dyno in Austin?
We’ve stayed learn during this developmental and research phase. I have 2 employees plus we use specialists and consultants.
What is the exit strategy?
To license the rights or to sell the company to a major player. These four options are not mutually exclusive. The rights could be broken up, such as we did with NEST whom we licensed the exclusive marketing right to but we retained the publishing rights. Here are the options:
1. I could hand it off to someone in the educational arena. The Discovery Channel, through Discovery Health, has an online program they offer to schools for $750/year. Our programs fits right in with what they are doing. Scholastic would be another good company to approach.
2. A prime candidate would be a company seeking a cause – some call it cause-related marketing. Any corporation could choose to do this. One category would be insurance companies; we had strong interest from All State in the 90’s.
3. Another company such as NEST Entertainment. In the past HBO also considered buying the marketing rights from Nest Entertainment. Plus PBS was working on a contract for a series of 24 animated cartoon shows with Yello Dyno with NEST .
4. A large non-profit that would like to offer our complete prevention program for communities throughout the United States. Our program has been offered by hundreds of small non-profits throughout the United States and meets the mandates of many charities. The programs have proven to be excellent PR for them. Plus, they have used it to attract funding to their crisis and recovery programs that are hard to talk about.
Can we hear your elevator pitch?
Hi, My name is Jan Wagner, President of Yello Dyno. We are child protection specialists. Yello Dyno arms educators and parents with the DVD's, CD's, curricula and training needed to teach and protect children, ages 4-12, from people who mean them harm.
We teach the Yello Dyno Method that is based on the Nobel Prize winning research of Dr. Roger Sperry and the internationally recognized research on the effect of violence on children of Dr. Bruce Perry. The high level of effectiveness of our programs is grounded in five years of independent research. This research uniquely qualifies us in the field of personal safety for children.
Over the last twenty years we have taught over 3 million children to stay safe nation-wide and in Texas alone we have over 500 thousand children being taught Yello Dyno’s award-winning program each year. There are hundreds of instances when children stopped child predators. In the last two years there are three Texas police documented cases of children ages 4, 5 and 9 in life-threatening circumstances with child predators who saved their own lives because of their Yello Dyno training.
We are ready to roll out our products, curricula and training through a national marketing campaign. Our market is targeted at 60 million children under the age of 12 and the caring adults around them.
We are also ready to market to publishers and media the content for two new books for adults and a book and television series for children. Our well-established courses are ready to translate for the online Yello Dyno University to meet state and federal school training mandates.
We are looking to raise $1 million that would be invested in stages. The investment and profit would be recouped by an exit strategy involving increased sales and licensing the marketing rights in the educational field, entertainment and/or retail markets.
Please consider bringing your expertise and financial strength to Yello Dyno to protect children from child predators.
Remember, when a child’s life is at sake this is what works.
Please visit www.YelloDyno.com to learn more.