What does DARE do?
DARE Music Group is a musical instrument company, specifically electric and acoustic guitars and basses and after market products. We have an acoustics physicist and instrument maker in Wichita, Kansas who has patents on nose cones for jet planes and many other applications related to the acoustic properties of air . He came up with some designs for acoustics that could be built into guitars or added onto them. So it’s both an aftermarket product and a production product. Ten million acoustic guitars are sold every year and we can make each of them sound better.
What does it do?
We call it an O-Port and it increases the energy inside the guitar and gives you better resonation and better tone. It works the interior of the guitar harder so when the sound waves come out they have more focused energy and tone to it. It also happens to kill feedback. You no longer need your feedback buster which is a plastic piece which kills some of the acoustics and changes the sound of your guitar. Our device has the energy coming out so strong that you can turn the gain down half way which is what causes the feedback.
What is the go-to-market strategy?
One of our partners was starting a guitar company with a roster of musicians behind it including some of the best known players in the music business. We can get our guitars on stage in their tours. We will be establishing distribution channels through Best Buy, Guitar Center, and more. We have contacts at the Hard Rock Café which will help us on the roll out.
What is the price point?
It’ll retail for around $25 which some consider to be low. It can upgrade any acoustic guitar and make it sound better. We have other patented products that will work in conjunction with our first device.
How about the patents?
We have worldwide patents on it including the phase-plug with more on the drawing board.
What about manufacturing?
We’ve tested the prototype and have the manufacturing for the add-on will be in the US and our guitar lines will be made in Romania and Asia. The Eastern Bloc countries do quality work but their prices are starting to go up because it’s the hot new spot. We also plan to differentiate ourselves by adding an attractive design on the product. We have a team of high profile artists wanting to design graphics for our instrument lines.