Friday, May 22, 2009

Curtis Maly of Flex-CFO Talks about His Startup

Curtis Maly of Flex-CFO Talks about His Startup

Where are you from originally?

The Midwest. Born in Ames, Iowa. Later spent time in Ann Arbor, Michigan before heading West to Colorado and eventually heading down to Austin.

What university did you go to?

Undergrad in Mechanical Engineering from Iowa State University. MBA in corporate strategy and finance from the University of Michigan's Ross School of

What brought you to Austin?

Opportunity to do mergers & acquisitions in the semiconductor space.

What is the idea behind flex-CFO?

Using Finance & Strategy to enable Start-ups, Company Executives, and Boards to make key decisions, coordinate financing, and efficiently execute on Deals (M&A).

What need does flex-CFO fulfill?

Many companies (start-ups, smaller private companies, etc.) need Executive caliber help in key areas such as: Executive Decision Support, Strategy, M&A Advisory, and Buying or Selling a Business. flex-CFO provides executive level support in each of these areas.

What exactly do you do?

Decision Support: Financing (Angel, Seed, Series A...), Presentation to Investors,
Preparation for Board Meetings, Financial Forecasting/Modeling, Cash flow.
Strategy: Planning, Competitive Analysis, Pricing, Go to Market, etc.
M&A: Acquisitions, Divestitures, Joint Ventures, Licensing, Transaction Deal Lead. Buy or Sell a Business: Valuation Modeling, Marketing, Prospecting, and
Transaction Execution.

Who is it for?

Start-up executives, founders, board of directors, investors, and family business Owners.

What is the most rewarding aspect of your business?

We all have our areas of strength. Many very successful entrepreneurs and business Leaders are constantly pulled in many directions. flex-CFO provides support and Partners with our clients to bring Executive caliber support in finance, strategy, and M&A advisory delivered on a flexible as needed basis.

What is the next step for you and Flex-CFO?

Developing our Brand and growing our Client base. Flex-CFO serves a niche as a
company's executive decision partner. The emphasis is to bring Executive caliber support to our clients and Partner with existing Management.

What advice do you have for entrepreneurs?

Think about the prize. Understanding what the perfect end game would look like for the Entrepreneur will impact many early decisions. For example, different funding paths (Angel, Bootstrap, VC) have a dramatic impact on control, timing, and economics for a new business. Each path has its own benefits and risks,
understanding these different funding paths early on can help the Entrepreneur be both successful and happy!

Best regards,
Hall T.

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